The Air Jordan IV already has a base blue look in its repertoire, the ‘Military’ which retro’d once again just this summer. Of course that one doesn’t quite line up with the ‘True Blue’ of its predecessor model, until now that is, with the custom pictured from FRSH Footwear looking like a mashup between those two (although the base model is actually the ‘Anniversary’ IV), even going so far as to dip the shoes in some hand painted elephant print. Click through for a view of the Air Jordan IV ‘Pure Blue’ customs and stay tuned for more of these innovative one offs.